Miami Heat and Swiss Watchmaker Tissot Launch Partnership

Heat Partner w Tissot pic

Heat Partner w Tissot

A long-time income tax and estate-planning professional, Barry Kornfeld oversees First Financial Tax Group, a Boca Raton, Florida-based firm he cofounded. In his free time, Barry Kornfeld enjoys travelling, biking, and watching the Miami Heat basketball team.

In a recent press release, the Miami Heat organization announced that it has launched a partnership with Tissot, the legendary Swiss watchmaker and official timekeeper of the National Basketball Association. The partnership will include a marketing campaign to engage Heat fans and will bring Tissot shot clocks into AmericanAirlines Arena by the 2016-2017 season.

For its part, Tissot will release a special-edition Miami Heat watch that will offer a chronograph function and feature the Heat colors and logo. Miami Heat Executive Vice President John Vidalin and Tissot President Francois Thiébaud recently met in New York to announce the partnership and unveil the Miami Heat watch, which fans can soon purchase in Tissot brick-and-mortar stores and on its website for $450.


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